The other functions are important, but without marketing you will not have sales (or build massive downline) and without sales you will not have cash flow and without cash flow you will not be able to pay for all the other functions. Put differently:
Without sales, it is very hard to sustain an ongoing business.
Consider this to be Rule Number One of Entrepreneurship.
It's amazing how selling is not emphasized by business gurus and even business schools. Even at Harvard Business School, there are dozens of courses on marketing but not a single one on selling. It was if selling was something secondary and unappealing.
The Real Business Every Businessperson Is In
Most of a business owner's time should be spent on the real business that every business owner is in - selling. As a business owner, selling should be your number one priority - and you must act accordingly. This means spending the lion's share of your time on marketing and sales- related activities.
It doesn't matter what sort of expertise you bring into a new venture - whether you are a numbers person, a people person, or a systems person. To be a truly effective entrepreneur, you must become your business's first and foremost expert at selling.
There are many ways to get busy with a new business, but none that is more urgent than making the first sale (and helping your new business associates make their first sales). Making the first sale is critical for two reasons.
- You need to create cash flow to keep your business going.
- You will never really know whether your decision to go into business is a good one until you give it the ultimate test in the marketplace.
Think of it this way: When you begin a new business, you have no idea whether it will work out for you. The faster you find out, the better for you.$
Posts
No comments:
Post a Comment