The Power of Mastery

How would you like to add $25,000.00, $50,000.00, maybe $100,000.00 a year to your yearly income - without spending even a penny more on advertising or marketing?

What Walt Disney said about Marketing:
"Do what you do so well - and so uniquely - that people can't resist telling others about you."
In every field, there are "masters". People just so damned good at what they do that people are compelled to tell others about them.

Larry King is that kind of interviewer, and there are darned few in that category. Actors like Al Pacino, Robert DeNiro and Denzel Washington.

There's a shoe-shine guy that I go to regularly who still rubs wax in by hand, snaps the towel with authority, slaps the leather, makes the brush sing. And this is important: these people are "master performers." They are not just masters at whatever technical thing they do, they are masters at presentation.

So, here's a very simple, very practical question: after a customer buys from you for the first time, do they - without any prodding from you - rush to the phone, call an associate, and tell them about the amazing buying experience they just had? Are the first words out of their mouth to the next person they see about you?

If it is, here's the economic impact: your need to invest money in acquiring new customers will diminish over time as your business converts to being 100% referral driven. This means you can take all the money you spend on advertising, direct mail, telemarketing, etc. and put it into your pocket instead. This means you will have more people calling and waiting in line for you than you have time, because each client will multiply.

"Mastery" can quite easily be worth an extra $50,000.00 to $200,000.00 or even more to you each year you remain in this business. (Bank it all at even modest interest and in just five years you can retire a cash millionaire.)

To get that good, you must dedicate yourself to doing so. Yul Brenner is one of my all-time favorite actors. He performed the "King and I" a record number of times on Broadway and around the country. He still rehearsed his lines, gestures and facial expressions everyday, before every performance, right up until his last one.

How many times have you written out your own, complete sales script word for word? Recorded it and listened to it? Role-played it with family or mastermind group members? Practiced in front of a mirror? Ever? This month?

Get this: I can predict your future bank balances if I know what you read, what you listen to, what educational functions you attend, who you hang out with and what you work on (practice) regularly. Oh, and years ago, Joe Karbo wrote this wonderful ad headline: are you too busy making a living to make a fortune? Are you?

[Ed. Note: If you're not happy with your financial situation, you're in the perfect position to change it for the better – right now. Ray has just released a special video that covers an online business system that you can use to start growing your wealth. To watch this short video, click the following link: http://www.raybuckner.com]