Seven Years to Seven Figures: 5 Essential Rockefeller Habits

I first read this book last November, and I just started re-reading on the weekend.

It literally is one of the most important business books I have ever read, and it is not one of those books that would be better off as a 5-page magazine article.

The Rockefeller Habits contains ZERO filler. Instead, it’s a complete blueprint to preparing a business for maximum growth.

It changed my life last year by getting me to shift my thinking over to a Mission-based business. My business has changed dramatically in the last 12 months because of it.

But that’s not the only important idea you’ll take from the book. In fact, there are 5 essential habits for business success that you can take from the Rockefeller system, including:

1) Picking Priorities

In the Rockefeller Habits plan, you’ll pick 5 main priorities for your year, and of those you’ll focus on 1 main priority each quarter.

In my business, last quarter’s priority was launching my Traffic Authority website, and this quarter I’m focused on tripling the size of my email list.

2) Create a Communication Rhythm

One of the most rewarding “tasks” that I do in my business each week is a 300-500 word Friday update that goes out to my team (i.e. my staff).

I highlight our successes, point out exceptional effort by team members, illustrate how we put our core values into play, and get them excited about what’s coming next.

This is just one aspect of increased communication recommended in the Rockefeller Habits.

The book also recommends a “daily huddle” (5 minute meeting), but I’ll admit I haven’t implemented that yet, partly because my team works virtually.

However, I do have a daily update system that every one of my team members provides me, and that way I stay on top of their work with a quick 30-second review each day.

3) Drive on Data

Don’t be mistaken, The Rockefeller Habits is not just about communication or “touchy feely” subjects.

Not at all.

The author, Verne Harnish, knows that it is data that drives key business decisions, and he insists that you identify the key metrics in your business that determine success.

Only when you’ve identified the key metrics that drive your business will you be able to truly grow and succeed.

4) Identify the X Factor and Open It Up

Harnish identifies the “X Factor” as the chokepoint in your business model that must be identified and overcome.

It may be website traffic, or a cost efficient sales process, or it may be creating a profitable back-end that allows you  to spend more money to get leads. Again, it’s data driven, and you must be tracking your numbers.

This is also a never-ending process. Once you’ve overcome one X-Factor, it’s time to identify and overcome the next, to continually grow your business.

5) Plan & Prepare

The Rockefeller Habits takes a unique approach to planning, warning us “not to fall in love with our 1-3 year plans”.

In fact, Harnish says there are only two time-frames that matter: 90 days and 10 years, and nothing in between.

Your 90-day plan is data driven, and you’re focused on overcoming the chokepoint.

The 10-25 year plan is driven by your vision and mission.

As long as you stay focused on those two paths, there’s little need to focus on a 3-year plan.

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Some of the info may seem esoteric, but if you’re really serious about creating your Internet Independence, you’ll follow through on these 5 habits.$

“Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller

[Do you know how Facebook and Google became the most powerful companies in the world?

It’s NOT helping you share pics of last night’s dinner...
It’s NOT searching for drunken cat videos…

And it’s DEFINITELY NOT about free Gmail accounts.
 

The simple truth is Facebook and Google SELL TRAFFIC.

They SELL TRAFFIC to business owners, and that advertising revenue alone has turned them into billion dollar companies.
 

Traffic is the most valuable commodity on the internet, and that will never change.
 

This is why using the Traffic Authority business system is the ultimate way to make extra income in your business…]