An Important Marketing Lesson From a Hot Dog Stand

While looking to grab a quick bite to eat in Chicago a couple of weeks ago, I stumbled across a marketing lesson in the strangest of places: the Wiener’s Circle in Lincoln Park. The Wiener's Circle is famous for four things: its signature Maxwell Street Char-dogs, hamburgers, cheese fries, and the mutual verbal abuse between the employees and the customers during the late-weekend hours.

Wiener’s Circle is a hot dog stand that’s normal during the day but gets wild at night. It’s utter chaos. The girls behind the counter harass and crack jokes at their customers’ expense. Give it to them, and they’ll give it right back five times as hard. I couldn’t stop laughing. If you don’t know what to expect, you’ll be shocked by what you hear. (Look them up on Yelp.com or YouTube.com for the scoop.)

The BIG marketing lesson, here, is about creating a truly unique experience for your customers. Do so, and you’ll inspire word-of-mouth about your business that will attract people from far and wide.

There are hundreds of hot dog stands in Chicago, but several people told me that I had to check out this one. Yes, the hot dogs at Wiener’s Circle are good – but not better than some others I’ve had. But the craziness… now that’s worth the trip.

What are you doing to get people talking about your business?

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