Attracting A Starving Crowd

"In the end, you make your reputation and you have your success based upon credibility and being able to provide people who are really hungry for information what they want." Brit Hume

You've grasped the concept of Attraction Marketing. You've set up your Twitter, Facebook and Youtube accounts. Wow, you've even started blogging! Now, how do you create headlines and content that drive prospects to your site or capture page?


Well, the best way is to market exclusively to a "starving crowd."

A starving crowd not only wants the information you are offering -- it has an insatiable appetite for it. Therefore, even with a lot of players in the same market, we can all do well, because the market's demand is a bottomless pit.

In particular, there are three "starving crowd" markets that have an especially consistent demand for information: Hobbyists, Business Opportunity Seekers, and Moneymaking/Investing. We, as Better Networkers, are interested in Business Opportunity Seekers.

Business Opportunity Seekers

There is a voracious appetite for information on how to make money in your spare time, start a home-based business, change careers, or earn a living without having a job.

I believe business opportunity seekers can be divided into two groups.

The first group is doers. Doers are serious about changing their lives, and they actually pursue the course of action you recommend.

The second group is dreamers. Dreamers enjoy learning how to do what they want to do, yet take no action beyond reading about it.

You can't usually distinguish between these segments of your market, but you really don't have to -- because both consume an unending stream of information products.

Of course, there are other starving crowd niches for information marketers, including: self-help... relationships... sex... health and fitness... beauty... fashion... and weight loss. But hobbies, business opportunities, and moneymaking are by far the largest and most active.

One of the biggest mistakes beginning information marketers make is choosing, as their primary niche, a market that is not a starving crowd.

Without a starving crowd of buyers, you will always be fighting an uphill battle to peddle your info products. And you will be forever frustrated that your prospects aren't buying your valuable information when you know it's stuff they absolutely should have.

But people don't readily do what they should do -- or what you think is good for them. They are much more easily convinced to buy what they already want... rather than what you think they need.

So when you select a starving crowd -- like business opportunity seekers-- as your primary niche, you can sell your prospects the stuff they want... over and over again.$

[Ed. Note. Ray Buckner is dedicated to helping you take control of your financial future with a web-based business that you can operate from anywhere in the world – including a coffee shop, your kitchen table, or anywhere around the world where there is Internet access. Discover how you can achieve the American Dream and your financial independence here. You’ve never seen anything like this before.]