Thursday, November 11, 2010

Make It A Privilege To Work With You!

If you've been exposed to Attraction Marketing for any length of time, you realize that it's all about attracting prospects instead of chasing suspects. Chasing suspects leads to so much frustration, and a 95% attrition rate in network marketing.


You know that you have to brand and position yourself as a leader. This takes time and a lot of hard work, but really pays off in the end. Many people are frustrated and looking for leadership. They're not getting it from politicians, the workplace, or even from their social circles.

So, what is the big advantage of setting yourself apart from the struggling 97% of network marketers? Well, when you are viewed as a leader, as someone with credibility and value, people are attracted to you in masses. It doesn't matter what company you represent, people will follow you because they feel that you can help them achieve their goals. And of course, the key to making a Rock Star income in our industry is to build a massive, producing downline.

When people start pursuing you, you can be more selective in who you choose to work with. Most network marketers, in the beginning, are happy to sponsor any and everybody. We know that this approach will produce some results, due to the Rule of Large Numbers. But Attraction Marketing is all about increasing your chances of closing hungry, motivated prospects.

Being a Leader allows you to qualify prospects more than you normally would. How would you like to be able to screen out prospects like this:

"Admission to my team is highly competitive. It is only for driven individuals who are so drawn to succeed that they would, literally, be prepared to blast through brick walls to participate. DO NOT APPLY if you are not ready to disrupt your life considerably for the rare privilege of joining a group of highly talented entrepreneurs in a collaborative life-changing experience.


"There is no other program remotely like this one in format, intensity, or effectiveness. Expect and be prepared for this opportunity to completely take over your life for the next 90 days. You will be given, and learn to work with, transformation tools of great power. And you will find your life has altered beyond measure.


"Read the program details below to determine if this opportunity is for you. Pay particular attention to the clear descriptions of who should and should not apply and some of the possible outcomes of this concentrated happening.


"This is not an opportunity for the faint of heart or for those who are merely curious. During your first 30 days, there will be assignments you will have to complete The initial training will take up virtually all your spare time while it lasts and it will seep into every part of your life. Embrace this intensity. This is what will enable you to make deep changes in your life."

Do you see the difference in this approach vs the traditional, needy approach? You're not saying "please join my opportunity". You are telling the prospect that it will be a privilege for him to be accepted onto your team. What would your business look like if you had a team of people that took you up on the above prerequisites?

So, next time you're about to do the hot 'n' heavy hard sell, try exclusivity instead: Make it a privilege to work with you.

[Ed. Note. Ray Buckner is dedicated to helping you take control of your financial future with a web-based business that you can operate from anywhere in the world – including a coffee shop, your kitchen table, or anywhere around the world where there is Internet access. Discover how you can achieve the American Dream and your financial independence here. You’ve never seen anything like this before.]

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